Strategic Consulting, Inc.
Product Marketing and Networking
Inventory/Vendor Relationships
Product
What percentage of your local, regional, national and global market do you have? How many clients have active accounts in your database and are not buying? Could you make minor inventory or product diversification changes or hold product training and vastly improve any area of company sales? If you don’t know the exact answer to all three of these questions your business is not maximizing its product resource.
Industry trade shows have become instrumental to companies that want to stay ahead of the industry evolution curve. They are also the most effective way to showcase your good or service to your target market. Strategic Consulting can manage your company's trade show participation from attendance registration and booth location through the move in and move out after the show concludes. Strategic Consulting will also staff your booth with trained consultants prepared to sell your products or services.
You don’t sell what you don’t have or cannot get immediately. More importantly, a company can't retain a strong client base if their products are inconsistent as a result of weak vendor relationships. Strategic Consulting will review your vendor and inventory performance for improved product availability and accuracy.
Product(n) - 1. The application of labor toward the sale and/or production of an item. 2. A result or outcome realized by combining 2 or more quantities together.
Diversification
Are you offering exactly the right products for your target market? If your company is one of 3 or more offering the same product to the same customers, chances are you get about 33% of the target market sales. Strategic Consulting will analyze your customers buying policies and determine how you can increase sales by diversifying your product offerings. Are you selling too many products or not enough? If you are focusing solely on specialty products or niche markets you may be missing big sales in the more generic markets. Conversely too many products all but ensures you have no specialty and are likely not dominant in any one product category.
Target Market Analysis
Strategic Consulting will analyze your markets and provide a complete review of your market capture percentage. Quantified data will include: New client growth rate, existing market development, existing client redevelopment capability, inventory efficiency and staff product knowledge rating.
